The Journey of our Food
We worked with Wholechain to showcase how their tech could be used in real life. From sea to sale.
It started with addressing their objectives, and setting a visual tone. They deal mainly with seafood, so we started with a motion moodboard and some graphic ideas. 

We used brand colors and copy from the website. These were rough drafts, to encourage iterations from Wholechain and get ideas flowing for them.
After the feedback there we got to work on assembling the story to the script. A rough voiceover was used for general timing while we contracted a voice actor.

We tracked stock footage and composited graphics and text alongside to show where the technology would come into play in the customer shopping experience.

And, after a few rounds of feedback, we ended up with a final product: